Deeplink.me Lets Mobile Users Navigate Through A ?Web? Of Apps

Have you ever wished that you could navigate through the apps on the phone as easy as clicking links on the web? Such a thing may now become a real possibility thanks to a new service from Cellogic, called Deeplink.me. In a nutshell, it’s a bit.ly for mobile app deep linking – meaning not necessarily just linking to the app itself, but to a specific page, section or ?- in the case of a mobile game – a specific level, within an application. The link (deeplink.me/yourname), meanwhile, works from anywhere, whether web, mobile web, or any other native mobile application. It can automatically detect where an end user is coming from and whether or not they have the necessary mobile app installed on their device. If the link is clicked on the web, it would simply point the user to the developer or publisher’s web version of that same content. If on mobile with no app installed, it could be configured to point to the app store or mobile website instead. And if the app is present, it could take you right to the relevant screen. All of this is configurable, of course. The idea came about as an offshoot of what Celllogic is currently building with Nextap, a content discovery network for mobile applications. Nextap is a much bigger product built on top of this deeplink technology,?and, even pre-launch, it has paying customers. These include several large news publishers and a few big-name app and game developers. During the development process for Nextap, the team decided to spin off the?Deeplink tool, which will allow?end users to move horizontally through apps. As Cellogic CEO Itamar Weisbrod explains, Nextap’s customers wanted to use the technology as something of a “bit.ly for deep linking” so they could tweet out links, share them on Facebook, email and elsewhere. “One of their biggest issues is that they’ve invested so much in these native apps, but they’re still silos,” says Weisbrod. “So we said, well, we have the analytics, we have this platform, we could just give you this one URL and you can generate the links for your apps, and you could then link to specific parts in your apps.” The implementation requires minimal configuration on the app developer’s side since the function the link is calling is already present. Developers only have to add a few lines of code, Weisbrod says. And on

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