Another Social Media Inbox? Source Metrics Says This One?s All About ?Actionable Mentions? And Breaking Down Data Silos

Startup Source Metrics is announcing a new feature to its social marketing tools today, which it's calling the Social Media Inbox. The idea of a new social network listening tool may not set anyone's heart aflutter, but CEO Scott Lake said the real selling point is the fact that the inbox is integrated with Source Metrics' other services. Many companies use a product like Radian6 to monitor social media, HootSuite to publish content, and Bitly to track different campaigns, creating "three data silos," Lake said. Source Metrics offers all of those capabilities in one suite of product.

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